AWARD WINNING | TTG LUXURY TRAVEL AWARDS 2026 - Why the UK's Most Discerning Wellness Travellers Are Turning to This Award-Winning Designer
Lizzie Adamson-Brown of Rhythm & Routes has just been named Wellness Travel Designer of the Year at the TTG Luxury Travel Awards 2026. Here's why the judges say she's in a class of her own.
Lizzie accepting TTG Welness Travel Designer of the year award 2026
What the Judges Said …
"Lizzie tells a powerful story, using her personal connection to health and wellness to pour all the passion she can into delivering travel that truly helps her clients. With a laser focus on wellness and longevity, she doesn't just design spa breaks: she creates clinically credible, life-changing journeys rooted in trust, discretion and measurable outcomes. Her signature Reset Discovery Calls ensure every journey is deeply personalised. Rigorous retreat vetting, ROI-led fam trips, sustainability woven in, and a rare ability to combine clinical insight with exceptional travel design showcase someone with integrity, precision and purpose."
TTG Luxury Travel Awards 2026 Judges
There is a quiet revolution happening in luxury wellness travel. Clients are no longer satisfied with a beautiful spa and a green juice. They want something deeper, something measurable, something that genuinely changes the way they feel when they come home. And in the UK, one name is increasingly synonymous with that kind of transformative experience.
Lizzie Adamson-Brown, co-founder of Rhythm & Routes, has just been named Wellness Travel Designer of the Year at the prestigious TTG Luxury Travel Awards 2026, sponsored by Cunard, in association with Silversea. The award, voted on by the UK travel trade's most respected judges, is widely regarded as the gold standard of luxury travel recognition.
What makes this win extraordinary? Rhythm & Routes only became a fully independent travel company on 1st January 2026. They have been operating independently for just ten weeks.
What Is Wellness Travel, Really?
Wellness travel is one of the fastest-growing sectors in the global luxury travel market, predicted to reach $1.4 trillion by 2027. But the term is widely misunderstood. Many assume it simply means spa holidays, yoga retreats or detox breaks. In Lizzie's hands, it means something altogether more purposeful.
The TTG judges put it best: "She doesn't just design spa breaks: she creates clinically credible, life-changing journeys rooted in trust, discretion and measurable outcomes."
Clinically credible. Measurable outcomes. These are not phrases you typically hear in travel. They are phrases you hear in healthcare. And that crossover, that rare blending of clinical intelligence with exceptional travel design, is precisely what makes Lizzie's approach so distinctive in the luxury wellness travel space.
The Personal Story Behind the Purpose
The judges noted that Lizzie "tells a powerful story, using her personal connection to health and wellness to pour all the passion she can into delivering travel that truly helps her clients."
This is not wellness travel designed by someone who read a report. It is wellness travel designed by someone who has lived it, felt it, and understands at a profound level what it means for a journey to genuinely restore a person. That authenticity is not something you can manufacture. It is the foundation on which Rhythm & Routes has been built.
Lizzie in shock on her way to pick up her award
The Reset Discovery Call: Where Every Journey Begins
One of the defining features of Rhythm & Routes' approach to bespoke wellness travel is Lizzie's signature Reset Discovery Call. Before a single retreat is suggested or an itinerary drafted, Lizzie takes the time to truly understand each client: their health goals, their stress points, their lifestyle, their idea of restoration.
The judges highlighted this as a key differentiator, noting that it ensures "every journey is deeply personalised." In a world of cookie-cutter wellness packages and algorithm-driven recommendations, this kind of human-centred, client-first approach is rare, and it is exactly what today's discerning wellness traveller is seeking.
Rigorous Vetting, Sustainable Choices, Real Results
Not all wellness retreats are created equal. The global market is flooded with properties that use the language of wellness without the substance. Lizzie's rigorous retreat vetting process means clients can travel with complete confidence, knowing that every recommendation has been assessed against exacting standards of clinical credibility, programme quality and genuine outcomes.
The judges also recognised Lizzie's ROI-led approach to family trips, ensuring that every property visit translates into meaningful client value, as well as her commitment to weaving sustainability into every journey she designs. In the world of longevity travel and mindful luxury, these values are not optional extras. They are essential.
Just Getting Started
For Lizzie and Colin at Rhythm & Routes, this award is not a destination. It is a marker of what is possible when expertise, passion and purpose are aligned. In just ten weeks as a fully independent company, they have earned recognition from the UK's most respected luxury travel industry judges.
If you are looking for a luxury wellness travel designer who will take your health, your time and your goals as seriously as you do, someone who will design a journey built around you rather than a brochure, Rhythm & Routes is the name to know.
Award-winning since March 2026. Absolutely just getting started.
Tags: wellness travel | luxury wellness holidays | wellness travel designer | bespoke wellness retreats | longevity travel | TTG Luxury Travel Awards | award-winning travel designer | Rhythm & Routes | Lizzie Adamson-Brown | wellness travel UK